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PPC advertising is deceptively simple in concept. You place ads and pay each time someone clicks on your ads.
Sometimes, however, good execution is very difficult. In order for PPC to really work well you need to fine tune your:
PPC is simple enough, and often cheap enough, that you can do it yourself to get started. However, it’s likely you will fail to achieve highly profitable results (and drop out) or you will start to see results and realize it will take more time and effort than you wish to commit.
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