Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Dave Kerpen is a social entrepreneur and author of the book “Likeable Social Media”. He first sprang to fame as the “Crunch ‘n Munch guy” at sporting events in and around Boston. In his latest book, Dave advances the concept of “Likeable Social Media” into business. He explains why customers now demand more and how leaders can deliver to create likeable businesses. The book is full of examples that illustrate Dave’s eleven strategies. So here, together with handy exercises (let’s call them Kerpen’s Calls) are those eleven strategies for organisations of all sizes to spur profit growth and overall success....
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