How to Name a Business

When starting a new business, everyone faces the same question: “How to come up with a brand name?”

When it comes to naming your company, there is a lot to consider. One of the most challenging problems you'll encounter as an entrepreneur is deciding on a name for your organization. After all, it’s a decision that will have long-term consequences for the success and growth of your business. So, how will you choose the ideal name? If “How to name a business?” is still bouncing around your head then this guide can help you out! Here are some ideas that'll help you choose the perfect name.

A Brainstorming Session 

The first stage in deciding on a business name is to generate ideas. This is a creative process that requires some thought and imagination. Make a list of all the possible names that automatically come to mind, and don't be afraid to be innovative. Consider words or phrases that pertain to your product or service and write them down as well. 

Exploring your choices 

Once you've compiled a list of possible names, it's critical to thoroughly study each one prior to making the final choice. Do company name research. Check to see if there are other companies with the same or equivalent names recognized with the government or web directories like Yellow Pages and Yelp. You should also search online to make sure there aren't any websites with similar domain names or trademarks that could create confusion with customers in the future. Finally, check if any social media accounts are available with your desired name. You want to avoid having customers end up on someone else's page when they're looking for yours!  

Testing Your Options 

Once you've narrowed down your choices, test out each name on different platforms and audiences before making your final selection. Try saying each name aloud; does it sound professional? Do any of them have double meanings or connotations that could create confusion? Ask friends and family members what they think … you may get some valuable feedback from people who know you best! Once you've narrowed down your options even further, consider registering domains and testing out logos to see which one looks best visually as well as verbally—this will help ensure your business has an eye-catching logo along with its unique name!  

Be Unique 

Your business needs to stand out from the competition, so don’t just pick a generic word like “coffee shop” or “clothing store” as part of your name. Instead, consider words that evoke emotion or relate to what makes your company special. Discuss ideas and possibilities with family and close friends to determine which ones they like most. Have some fun with it. 

Have Fun With It 

Naming a business doesn't have to be all work and no play! As long as you make sure that any puns or jokes are appropriate for everyone in your target audience, feel free to have some fun with the process. Get creative! Maybe even incorporate an inside joke between you and a close friend into the mix. However you decide to create your business's identity, just make sure it reflects who you are as an entrepreneur! 

PRO TIP: Protect your Business Name

Here is a pro tip for you if you are looking to create a co. name. Do protect your business and make them legally yours to use and to retain forever. For that, Trademark your company name. 

Now, you must be wondering how to trademark your name.

• Check the Trademark Electronic Search System (TESS) of the USPTO to ensure that your name isn't currently registered or too close to an established trademark.

• Submit an online application using the Trademark Electronic Application System (TEAS) and submit the applicable cost. Depending on your requirements, you can select from a variety of formats.

• If the petition relies on purpose to use, submit a statement regarding usage or an extension request. You must show that you are now using or planning to employ a trademark in commerce.

• Respond to any actions or notices issued by the USPTO office. You may be requested to provide extra details or paperwork to support your application. 

Final Words

Do your best to name your company and have fun with the process.
It's essential to do proper research and testing so you can make sure your chosen business name accurately reflects who you are as an organization, while avoiding any legal issues in the future. Follow these steps outlined above, take your time, and soon enough you'll be ready to select the perfect name for your new business. Happy name finding!