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Sometimes life throws us choices. And sometimes it doesn't. SEO and PPC are two completely different channels for driving traffic to a website. When it comes to which is better, there really isn't a definitive answer as it depends on a variety of factors, including the type of business, budget, and goals. Cutting to the bottom line, you typically want to use both.
Benefits of SEO:
Drawbacks of SEO:
Benefits of PPC:
Drawbacks of PPC:
At the end of the day, SEO and PPC are both powerful strategies that can help you reach your goals. Ideally, they are both used, with PPC giving you quick leads as you grow your free (organic) leads over time. PPC is also great for those special times when you want to quickly boost your traffic. Neither is better than the other. Beauty and brains, SEO or PPC, together they can be unbeatable.
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